Monday, August 12, 2019 at 12:07 PM
Dear Giselinde,
I personally allow the sale of small quantities of up to about five pieces – and these items must have been made by the buyer of my pattern or by someone from their immediate circle, meaning family and friends. Not in China and not through commercial home-based work by contractors, either. I reserve the right to any commercial production of my items by contractors in every case. Whether I ever do that or not is my business.
Anyone who wants to commercially produce and sell my items, either with the help of contracted home-based work and/or in large quantities, has to get in touch with me. We can then negotiate a licensing agreement if applicable. Of course I would have nothing against it if, for example, Steiff wanted to launch a knitting line and wanted patterns from me for it. But then there has to be negotiation, because of course I want to be included financially.
That is completely normal: whoever invents something should, in the end, also share in the commercial success of the finished product. I actually don’t know of any industry where that isn’t the case.
For example, if I buy a photo, I acquire a precisely defined license with it. I may use it in advertising brochures, for example, or in ads. If I want more, for example to print it on postcards and then sell them, I have to buy a much more expensive license from the photographer. That is clearly regulated, and rightly so. This is what is known as the value chain, from which the actual creators, meaning those who are right at the very beginning of the chain, should still earn money. In fact, hardly anyone can live on ideas alone.
Licenses, meaning usage rights, can be granted in many different forms: with a limited or unlimited number of pieces, for a fixed term or indefinitely, exclusively or non-exclusively.
Here’s a sample calculation:
You want to use one or even several of my patterns to make 20 pieces yourself and sell them at artisan markets. Off the top of my head, I would say I’d charge you 50 cents per piece, which makes 10 euros plus VAT for a 20-piece license. You’d best add the 50 cents to the selling price. If it becomes a hit, you simply buy a few more licenses.
But now a large manufacturer comes along who would like to have many thousands of pieces made in China. Since they don’t know whether they might make even more if it becomes a bestseller, they want a license that is unlimited both in time and quantity, and it should also be exclusive. Exclusive and unlimited means to me: I may never sell this pattern myself again, so it is “burned” for me forever. Of course I would have to be paid for that; I would definitely aim for a four-figure sum – but that would certainly depend on my negotiating skills. (Unfortunately, something like that has not happened to me yet ;-))
But I would guess that hardly anyone here has anything against the occasional handmade piece being sold at a wool market ...
With very warm regards,
Your Steffi / all of yours, Steffi