Why are unicorns so popular?

Dear users, dear authors,
why are unicorns so popular? Would you like to share your thoughts?

I’m bumping this up again.

I have no idea, Josefa. Maybe because unicorns evoke something fairy-tale-like, a world where everything is still okay.
Horses are generally very beautiful animals, and they’re especially popular with girls.
I’m one of them too—I love unicorns and all the pastel and rainbow colors.
People simply need color in their lives—it lifts the mood and makes you happy, at least a little, in these difficult times with everything that’s happening around us.

***People just need a little color in their lives—it lifts your spirits and makes you happy, at least a little bit, especially during these difficult times with everything that’s going on
around us.***

That’s definitely true!
I’m also stumped when it comes to unicorns, though… animal trends are always changing. I don’t know who starts them, but all of a sudden there are all kinds of decorations, fabrics, and so on to go with them. There was the alpaca/llama craze, sloths (which I personally think are really great), and now unicorns.