Technical Terms Explained Simply: The Crazypatterns Glossary
Here we explain the most important technical terms related to Crazypatterns in simple words. This will help you better understand how our platform works and the technology behind it.
Security Fundamentals
- Argon2: A modern, memory-hard password hashing algorithm.
- Bot Detection: A technique that automatically identifies and blocks malicious computer programs (bots).
- Device Fingerprinting: Identifying a device (PC, phone) by its technical characteristics; used to detect fraud and unauthorized access.
- DMARC, DKIM, SPF: Technical standards for email authentication that authenticate the sender’s domain (SPF/DKIM) and, via DMARC, define a policy for failures; they help reduce spam and phishing.
- MFA (Multi-Factor Authentication): Additional security at login, such as a code from an app (like Google Authenticator), after entering your password.
- Password Hashing: A process that securely stores your password as a one-way hash.
- Phishing: A fraudulent attempt to obtain sensitive information, such as passwords, using fake emails or websites.
- PII (Personally Identifiable Information): Data that can directly or indirectly identify an individual (e.g., name, address, email).
- Rate-Limiting Hardening: A stricter limitation of actions per unit of time (e.g., login attempts) to make automated attacks more difficult.
- Spoofing: Forging the sender address or the display name of an email to deceive the recipient.
Why so much tech for security?
The security of your data and your patterns is very important to us. These technical terms describe the various protective walls we build to prevent abuse, protect your privacy, and ensure a safe environment for everyone.Understanding Marketing & Sales
- A/B-Testing: A test method where two versions (A and B) of a webpage are tested against each other to determine which version leads to better conversions (e.g., a purchase); results are evaluated statistically.
- AIO (AI Overviews): AI-generated summaries displayed by search engines like Google directly as an answer above the normal search results.
- Call-to-Action (CTA): An instruction designed to prompt an immediate response (e.g., a "Buy Now" button).
- Conversion Rate: A metric indicating the percentage of website visitors or sessions that complete a desired action (e.g., a purchase).
- CTR (Click-Through-Rate): The ratio of clicks on a link to the total number of times it was shown (impressions).
- GEO (Generative Engine Optimization): The practice of optimizing content to be well-placed and cited as a source in AI-powered search results (not a formal standard term).
- Metric: A value used to measure and compare performance (e.g., the popularity of a product).
- Ranking: The order or position of items in a list, sorted according to specific rules (such as popularity).
- SEO (Search Engine Optimization): Measures taken to improve the visibility of a website in classic search results on Google.
Marketing Terms Explained Simply
Don't worry, you don't have to be a marketing pro! However, these metrics can help you better understand and improve the success of your patterns.Platform Technology & Processes
- Anomaly Checks: Automated review of unusual or suspicious user behavior to detect abuse.
- DRM (Digital Rights Management): Technical copy protection for digital files. Important: Crazypatterns deliberately does not use hard DRM and prefers voluntary or soft measures.
- Enforcement: The implementation of rules, such as taking active measures against the illegal distribution of patterns.
- Weights: Factors in a formula that give more or less importance to certain values.
- Curated Sections: Hand-picked content or products that are editorially selected and placed, independent of automatic rankings.
- Opt-In: You must actively and voluntarily agree to a feature or change, for example, by checking a box.
- Parameters: Variables or settings in a formula whose specific values influence the calculation.
- Pilot Phases: Test phases in which new features are tested with a small group of users before they go live for everyone.
- Pseudonymized QR code: A QR code that leads to information without revealing the buyer’s real identity (name).
- Robustness: The resilience of a system against disruptions or manipulation attempts.
- Scaling: Adjusting a numerical value to a specific range, often for easier technical processing.
- Support: The point of contact for users who need technical help or answers to questions.
- Verify Page: A webpage used to confirm the authenticity of a purchase.
Artificial Intelligence (AI)
- AI (Artificial Intelligence): Technology that enables computers to learn, recognize patterns, and perform tasks that require human-like thinking.
- LLMs (Large Language Models): AI systems that have been trained to understand and generate human language.
- Machine Translation: Automated translation of texts by specialized (AI) services such as DeepL.
- Prompting: An instruction or question given to an AI to generate a specific output (e.g., a translation).
Server & Infrastructure
- Green Hosting: Operating websites on servers powered by renewable energy to reduce CO2 emissions.
- Data Center: A facility with the necessary infrastructure (power, cooling, network) to operate a large number of servers.